Sponsoring Trails & Sails keeps the event series free to attend and supports heritage stewards in their effort to attract new audiences. By underwriting this well-established event series, you are continuing to allow visitors to explore the special sites and stories of the Essex National Heritage Area and continuing to support heritage stewards in their efforts to build awareness & capacity for years to come. Sponsorship helps us produce the printed guidebook, the website, flyers, lawn signs, and so much more. It also helps us provide support to hosts, cultivate new ideas and relationships that strengthen the heritage area, and develop programming that is fun for the whole family.

Essex Heritage annually coordinates Trails & Sails, a county-wide event series promoting free heritage events over 10 days in September. The event series connect residents and visitors alike to historic, cultural, and natural sites around the county. Attendees have the opportunity to visit new places, enjoy unique experiences, or explore parts of the county they may not be as familiar with. Hosts of events receive free print and digital marketing for their event(s), tools & tips on hosting a successful heritage event, and the opportunity to collaborate and connect with county-wide networks and themes. Through Trails & Sails, awareness and appreciation of heritage resources can be catalyzed and all ages can enjoy what Essex County has to offer.

Advertise with Trails & Sails in 2025!

We are now offering the unique opportunity for local businesses to advertise in our popular Trails & Sails guidebook. This full-color printed guide is the primary marketing piece for the event series. A digital version of the guidebook is available for download through our website which saw 100K page views in 2024 and 20K unique users.

Each year, more than 8,000 copies are distributed throughout Essex County, Massachusetts. We work with a regional network of public libraries, Visitor Centers, and Chambers of Commerce to ensure they are widely disseminated to a local audience.

Trails & Sails is a series designed to help residents discover hidden gems in their own backyards, so let them discover your business while they’re at it! Available space is limited.

Advertisement Pricing

Half-page Advertisement in Printed and Digital Guidebook – $600
One half-page advertisement printed in full-color (CMYK)
Dimensions: 7.25 inches (w) X 4.75 inches (h)

Quarter-page Advertisement in Printed and Digital Guidebook – $300
One quarter-page advertisement printed in full-color (CMYK)
Dimensions: 3.5 inches (w) X 4.75 inches (h)

Interested in sponsoring or advertising with Trails & Sails? Reach out to Heather Goss to learn more about our available opportunities and how your support helps make the next event series possible. You can view our program overview and ad specs one-pager here.

Important Information

  • Ads must be submitted to Essex Heritage no later than June 1, 2025.
  • Trails & Sails 2025 will run from September 13th-28th, and guidebooks will be distributed starting August 1st.
  • Advertisers will also be recognized on a slide at the Essex Heritage Annual Meeting so we ask that logos be provided as applicable.